🔗 Share this article

The platform is rolling out a fresh option that permits them to reduce the volume of AI-created videos appearing in their timelines. This initiative comes as the service revealed that it now features in excess of 1 billion AI videos.

Testing and Rollout

The update is undergoing trials over the following weeks before a global launch. This shift aligns with a surge in AI-generated material, driven by new content generation software.

AI Content on Other Platforms

Recent reports that approximately 10% of the fastest-growing video streams on another major platform only show clips produced artificially. A considerable share of this content is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently illogical or dreamlike.

Based on user feedback that many people enjoy content created using AI tools, from digital art to informative clips, and we aim to provide users the ability to see more or less of that, based on their own likes,” said a company executive.

Volume and Proportions

TikTok disclosed that there are currently 1.3 billion videos on its network labeled as made with AI. In total, more than 100 mn pieces of content are added to the service every day, making clips made by AI a limited portion of its overall inventory.

User Control Features

Users will be in a position to decrease or raise the volume of AI-generated videos they watch by opening the topic control option in the app and picking the AI content topic. Additional categories that are already be modified under the setting encompass current affairs, fashion, beauty, and choreography.

Platform Guidelines

Its policies require users to label convincing AI-generated content, and it bans dangerous AI impersonations of well-known individuals or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.

Additionally, the service will henceforth apply an artificially created watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This action is aimed to stop users from seeking to circumvent the disclosure requirement.

Responsible AI Funding

The company is furthermore establishing a two million dollar AI literacy fund for professionals and institutions to produce educational content about using AI responsibly. This initiative will assist charitable organizations dedicated to training computer science.

Moderation Strategy

TikTok has supported its content review process, following discussion over proposals to lay off hundreds of review team members in the United Kingdom. It is expected to eliminate 439 jobs in its trust and safety department in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.

A senior executive stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content prior to it has to be seen by humans. The platform stated a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to intervention by its AI tools.

We believe it is crucial to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”