This Power Struggle Over the Cable News Network Reveals How Dysfunctional American Media Has Become.
Late Thursday, amid swirling speculation about the Brown University gunman, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.
While the network is hardly a impeccable news source, her message seemed accurate for a lot of people. It stands as one of the organizations where you can find reality-based and largely trustworthy reporting – notably during crises such as the one taking place near a New Hampshire storage facility.
A Precarious Position During a Corporate Battle
But the news network, now middle-aged, finds itself in a vulnerable situation as two giant media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the future of CNN has been drawn into a high-risk game of corporate ownership, not as a question of what benefits the news-consuming public.
“This represents another instance of the profound systemic issues with origins in many years of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The debate about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a more important point.
“The narrative is crafted as a financial tale with key players as the main characters, but there is very little discussion of the public interest,” Pickard explained.
The Additional Layer: The Former President
This situation is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.
Recall the shouts of “CNN sucks!” at Trump's rallies, his administration's retaliatory suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.
Trump now claims that CNN needs new ownership. This can be interpreted as ownership that will shield him from negative coverage and examination. That is part of why he appears to favor Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to like that company more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that storied news network.
An Outcome of More Uncertainty
It is important to note, if Netflix wins, CNN and other cable outlets would first be carved out into a standalone company. Such a move could be a relief to many at the network, but it’s hardly a guarantee of stability. That structure could pave the way for CNN for yet another acquisition. The cycle continues.
In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should disallow both deals.
“Each proposed deal would be bad for the country, and both should be opposed by anti-trust authorities,” Wu argued.
The Fundamental Challenge and a Path Forward
Whatever happens regarding CNN, the larger issue persists.
“What we have now is a highly structure that undermines democracy, but we must resist learned helplessness,” Pickard said. Policy decisions – originating in the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can tackle it.
Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will never happen.
Measures that bolster independent news organizations, reinforce local journalism, fund public media, and outlaw the concentration of media power in a handful of hands are within reach – they are necessary for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations such as CNN cannot be pieces in the latest merger game.